The Doux Press Rewind Curl Retention Shampoo for Cleansing and Restoring Curly Hair

PRESS REWIND Curl Retention Shampoo lets you play both sides. PRESS REWIND keeps your curl pattern on file while you switch up your style, using DOUX-plex™ bonding technology to ensure your coils bounce back when you're ready. Straight today, curly tomorrow – your hair, your rules.

What it Doux?

PRESS REWIND Curl Retention Shampoo is playing chess while other shampoos play checkers. This isn't just about getting clean – it's about strategic curl preservation. The DOUX-plex™ bonding technology works like a memory foam for your curl pattern, letting you press pause on your texture without pressing delete.

While it's washing away the week, it's also strengthening your strands and injecting moisture deep into the cortex.

The result? Hair that can take the heat of a silk press on Monday and snap back to a bomb wash-and-go by Friday. No more choosing sides between Team Natural and Team Straight – this shampoo wrote the peace treaty.

It detangles like a dream, smooths without stripping, and leaves your hair so soft and silky that whether you're reaching for the diffuser or the flat iron, you're starting from a place of strength.

Frizz? Can't find you.

Heat damage? Not on this watch.

Versatility? That's the new wave.

What’s Good?

• Aloe Stem Cell: The repair crew for heat-stressed strands
• Pataua Oil: Silk press prep in a bottle
• Cactus: Detangling magic, no cap
• DOUX-plex™: Your curl pattern's insurance policy
• Clean Formula: All benefits, no BS
  
  

Doux You

DRENCH IT
Drench your hair with warm water until it's soaking
Apply generously – work it through from roots to ends like you mean it

WAIT...
Let it marinate for 2-3 minutes (this is where the magic happens)

RINSE IT
Rinse and repeat – yes, really, the second round hits different

CONDITION IT
Chase with FAST FORWARD conditioner to complete the protection

Pro tip: Works best on hair that's free from heavy waxes or oil-based products

DOUX IT
Make PRESS REWIND your style-switching essential. Going from twist-out to silk press? Start here. Coming back from straight to curly? This brings your pattern back online. It's the ultimate style insurance – because commitment issues with your hair texture shouldn't mean damage. Your curls will thank you when they make their comeback tour.