{"product_id":"the-doux-press-rewind-curl-retention-shampoo-for-cleansing-and-restoring-curly-hair","title":"The Doux Press Rewind Curl Retention Shampoo for Cleansing and Restoring Curly Hair","description":"\u003cp\u003e\u003cspan\u003ePRESS REWIND Curl Retention Shampoo lets you play both sides. PRESS REWIND keeps your curl pattern on file while you switch up your style, using DOUX-plex™ bonding technology to ensure your coils bounce back when you're ready. Straight today, curly tomorrow – your hair, your rules.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat it Doux?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePRESS REWIND Curl Retention Shampoo is playing chess while other shampoos play checkers. This isn't just about getting clean – it's about strategic curl preservation. The DOUX-plex™ bonding technology works like a memory foam for your curl pattern, letting you press pause on your texture without pressing delete.\u003c\/p\u003e\n\u003cp\u003eWhile it's washing away the week, it's also strengthening your strands and injecting moisture deep into the cortex.\u003c\/p\u003e\n\u003cp\u003eThe result? Hair that can take the heat of a silk press on Monday and snap back to a bomb wash-and-go by Friday. No more choosing sides between Team Natural and Team Straight – this shampoo wrote the peace treaty.\u003c\/p\u003e\n\u003cp\u003eIt detangles like a dream, smooths without stripping, and leaves your hair so soft and silky that whether you're reaching for the diffuser or the flat iron, you're starting from a place of strength.\u003c\/p\u003e\n\u003cp\u003eFrizz? Can't find you.\u003c\/p\u003e\n\u003cp\u003eHeat damage? Not on this watch.\u003c\/p\u003e\n\u003cp\u003eVersatility? That's the new wave.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhat’s Good?\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAloe Stem Cell: The repair crew for heat-stressed strands\u003c\/li\u003e\n\u003cli\u003ePataua Oil: Silk press prep in a bottle\u003c\/li\u003e\n\u003cli\u003eCactus: Detangling magic, no cap\u003c\/li\u003e\n\u003cli\u003eDOUX-plex™: Your curl pattern's insurance policy\u003c\/li\u003e\n\u003cli\u003eClean Formula: All benefits, no BS\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDoux You\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDRENCH IT\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eDrench your hair with warm water until it's soaking\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eApply generously – work it through from roots to ends like you mean it\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWAIT...\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eLet it marinate for 2-3 minutes (this is where the magic happens)\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eRINSE IT\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRinse and repeat – yes, really, the second round hits different\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eCONDITION IT\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eChase with FAST FORWARD conditioner to complete the protection\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003ePro tip: Works best on hair that's free from heavy waxes or oil-based products\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDOUX IT\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMake PRESS REWIND your style-switching essential. Going from twist-out to silk press? Start here. Coming back from straight to curly? This brings your pattern back online. It's the ultimate style insurance – because commitment issues with your hair texture shouldn't mean damage. Your curls will thank you when they make their comeback tour.\u003c\/span\u003e\u003c\/p\u003e","brand":"Global Drop","offers":[{"title":"Default Title","offer_id":57949830054236,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/6038\/6908\/files\/IMG-3161.webp?v=1781079653","url":"https:\/\/globaldrop.com\/products\/the-doux-press-rewind-curl-retention-shampoo-for-cleansing-and-restoring-curly-hair","provider":"Global Drop","version":"1.0","type":"link"}